In-person job search boot camp for senior product leaders
You don't, not by squeezing an hour in around a job that already owns your calendar. Market Ready Weekend puts the entire search into one focused weekend in Denver, so you walk out with your resume, LinkedIn, positioning, stories, targeting, and interview reps finished and tailored to you, built next to two coaches instead of stretched across months you never actually find.
You already can't spare an hour, and that is exactly the point. One weekend gets the whole thing done instead of the two or three months of stop and start you would never finish anyway.
You leave with everything finished and tailored to your specific search, at your level, so you can start going after real roles right away.
Watch first, about 3 minutes
The problem
You have led product for years. You know what a strong search looks like. Yours is stuck, and not because you are not trying. The exhausting part was never hitting submit. It is the fortieth pass at the same resume, another cover letter, more keyword tweaks, all of it alone and none of it clearly working.
If you are running this while still employed, it is harder. Interview loops collide with your calendar. You burn PTO on phone screens, invent reasons to step out, and hope no one notices. Every free evening disappears before you make real progress.
It is not a competence problem. It is a structure and time problem, made worse by advice that contradicts itself and effort that vanishes into a black box. One weekend, in a room built for exactly this, changes that.
Why one weekend is enough
Three days can replace months because the busywork is handled up front, and every hour with two coaches goes to the judgment and reps that actually move a search.
The research grind and the rough first versions are where solo searches stall. Smart tools take that off your plate, so the weekend goes to what only people can do: judgment, craft, practice, and feedback. Nothing leaves the room as raw output. It is coached, tailored, and sounds like you.
01 / Before you arrive
Once you are in, you send us your resume, LinkedIn, and target. We do the market mapping and first-pass groundwork before day one, so you arrive with momentum. No homework, no blank page.
02 / In the room
First passes come together quickly, then you and two coaches shape a narrative that positions you at your target level, not just a list of what you have already done. The result reads like you at your best, never generic.
03 / Story shaping
During the weekend you run a structured practice pass ahead of each coaching round, so every conversation with a coach starts from something real and you leave each one sharper.
04 / Your system
You leave knowing how to put these tools to work as a search partner, on your terms. It keeps working after Sunday. Not a one time trick, a system you own.
What you are actually getting
Priced on its own, each piece is what a senior leader would pay a specialist for. You get all of it in one weekend, built together, tailored to you.
Executive career programs and coaching packages routinely run $10,000 to $25,000 and take months. This is one weekend. We walk you through the cost on your fit call.
The real return
The weekend costs money. The job it helps you land is worth a lot more. Land sooner, or get paid more, and it is not a close call.
One month earlier at a $300K job is about $25,000 back in your pocket.
10 percent more on a $300K job is $30,000 a year. Every year you stay.
That raise follows you to your next job too. One good move pays off for years.
Do the math on your own number, then apply.
The weekend, Sept 11 to 13
Three days with a single arc and zero motivational filler. Every block is hands on, and every block ends in something finished.
Friday eve · Sept 11 · 6 to 9 pm
You walk in already prepped. We lock the positioning and the story everything else is built on.
Saturday · Sept 12 · 9 to 6
The build day. You leave Saturday night with your core materials done, not drafted.
Sunday · Sept 13 · 9 to 4
You turn finished materials into an active search, with a plan and a room of hiring insight.
Go deeper · optional
The same weekend, wrapped in a deeper track for leaders who want to be genuinely AI fluent, in how they work and how they interview. By application. We cover it on your fit call.
All day Friday, before the evening session. Laptop open, building real things with Claude Code. You leave able to actually work with AI, not just talk about it.
How to handle the AI questions now showing up in product interviews, and how to show you can lead with AI, not just use it.
Ongoing AI training, group access to the work we run in the BJ sessions, and continued coaching with BJ and Will as your search plays out.
Proof
Real outcomes from leaders who did the work in a room instead of alone.
Who is in the room
A joint program from Upward Product Management and Brightlea Ventures. Between us we have coached hundreds of product managers through their searches, crafting the story, setting the strategy, and drilling the delivery until it lands. You work next to both of us all weekend.
BJ Hillabush
Search strategy, pipeline, employer connections
I have run product hiring from the other side of the table, so I know what actually moves a hiring leader and what quietly gets a strong candidate cut. I have coached hundreds of PMs through their searches on strategy, pipeline, and delivering their stories well. Over the weekend I lead your targeting, outreach, 90 day plan, and the hiring leader panel.
Will Lowrey
Positioning, narrative, AI search systems
I have spent the last four years helping senior product leaders clarify their positioning and compress search timelines, and I have coached hundreds of PMs on their stories and how to deliver them under pressure. I built the WORTH method and Brightlea's coaching framework. Over the weekend I lead positioning, resume, pitch, stories, and the search system you take home and keep running.
The guarantee
You leave Sunday with a finished resume, a rehearsed pitch, your story bank, and a search strategy in hand. If you don't, you don't pay.
This is not fine print. It is a statement of confidence in what the weekend produces when you show up ready to work. The application and fit call exist for the same reason, to make sure you are in the right room for this to deliver.
Before you apply
We walk you through the full investment on your fit call, once we both know it is a fit. It is a fraction of the standalone value of what you walk out with, and there is a version that includes ongoing coaching through your live search. The fit call is where we match you to the right option.
It runs from experienced Senior PMs through Directors and VPs of Product, everyone targeting roles from $200K into the $750K and up range. Nothing here is one size fits all. It is tailored to your level, and the more senior you are, the more the positioning and narrative work is what actually moves the needle.
The weekend is hosted in Denver, but the search we build is for wherever you are targeting. Attendees travel in. Your targeting, positioning, and outreach are built around your market, not ours.
Yes, because you are never starting from scratch. The research and rough first drafts are handled up front, and two coaches plus your cohort spend the weekend on judgment, tailoring, and reps. Everything is refined by hand and sounds like you. You leave with finished work, not homework and not raw output.
Many of the strongest people in the room are. Open but employed is exactly when it pays to have your materials sharp and your system ready, so you can move fast when the right role appears instead of scrambling.
It is a workshop, so come ready to work. Short bits of guidance, then coaching, small group work, and hands on working sessions where you build the real thing while we sit with you. You will not be talked at all day, that never gets the work done. Every block ends with something finished, not notes to act on later.
A lot. Twenty seats and two coaches means we are at your table, not on a stage. You get real time on your resume, your story, and your interview answers, with feedback while it still matters. You also work alongside other senior PMs and hear their questions and answers, which is often where the best ideas come from.
Almost nothing. You send us your resume, your LinkedIn, and where you want to go. We do the prep so day one starts fast. There is no homework, and there is no blank page waiting for you.
You leave with finished materials and a 90 day plan you can run on Monday. If you want a hand while the search is live, there is an option for ongoing group coaching, and BJ and Will are available for extra one on one help when you need it, including offer negotiation. We cover the options on your fit call.
Reserve your seat
Apply below. We reach out to book a 15 minute fit call, walk you through everything including investment, and hold your seat once you confirm. No payment is collected before that call.